Marketing

Student in classroom

Program Description 

The Marketing concentration of the Bachelor of Business Administration (BSBA) at Rockhurst’s Helzberg School of Management teaches the most important concepts in marketing – such as market research, market segmentation and targeting, consumer behavior, the distribution of goods and services, pricing policy, promotion and communication, as well as marketing management – while offering students the opportunity to explore specialty areas of interest. In this way, Rockhurst provides a concentration that can be tailored to each student’s direct interests and professional goals.

In 2019, Rockhurst completely redesigned the program based on research with employers and an analysis of marketing industry trends. The results make Rockhurst University one of the top schools for a marketing and sales education in Kansas City, Missouri.

Learning Outcomes 

Marketing is a practical, career-oriented concentration that develops students’ general business acumen, analytical skills, logic and creativity.

The program offers a broad liberal arts background and a strong professional education that equips marketing students to handle the complexities of modern business.

Course Map 

Rockhurst students can plan to take classes offered by complementary disciplines to fill core concentration requirements.

Business Administration, Marketing Concentration, B.S.B.A.

Prospective Students 

Current Students 

Experiences 

  • Marketing decision-making
  • Analytical skills
  • Creative problem-solving
  • Experiential learning through marketing simulations
  • Presentation skills course designed specifically for marketers
  • Marketing strategy

Outcomes 

Students will be prepared for a variety of marketing jobs in a fast-growing segment of the job market. According to the Bureau of Labor Statistics, overall employment of advertising, promotions and marketing managers is projected to grow 10% from 2016 to 2026 – faster than the average for all occupations.

Advertising, promotion, and marketing campaigns will continue to be essential for organizations as they seek to maintain and expand their share of the market. Specific job titles for new graduates include advertising agency account manager, public relations specialist, digital media coordinator, marketing coordinator and social media analyst, among others.