Our Brand

In 2012, Rockhurst University established its “Where Leaders Learn” brand in an effort to raise our visibility and distinction across our hometown of Kansas City, Missouri. Our reputation as a respected, Catholic, Jesuit institution served as the foundation of this effort to enter into a new era celebrating RU’s key differentiator and strength: leadership.

Our goal as a university is to communicate our brand in a compelling, consistent manner. To assist in this effort, we’ve developed the following brand identity guidelines. By flipping through this, you’ll find everything you need to know about Rockhurst’s brand identity.