Rockhurst University Embarks on New Journey Marked with Refreshed Branding and Messaging

Recommitting itself to its students, staff, faculty and alumni, and redefining its place in higher education, Rockhurst University has unveiled updated branding and messaging including its new tagline, “Lead with Courage. Live with Purpose.”

Rockhurst’s updated branding and messaging reflects its role in educating the next generation of leaders who will be challenged to think critically, act compassionately and inspire change. At Rockhurst, students are a part of something bigger, being immersed in real-world opportunities, internships with industry leaders, service learning in local communities, and firsthand experience with broad-ranging cultures and global challenges.

“Rockhurst University has always been a place where students are encouraged to lead with courage and live with purpose,” said Mark Steinlage Jr., vice president of enrollment management at Rockhurst University. “This fresh expression of that spirit is a reminder to our students, staff, faculty, alumni, friends and family that with the skills and confidence gained at Rockhurst, you are part of a legacy that’s making a real difference in the world.”

Living with purpose means not only applying what students learn to create meaningful change, but also working for a world where change is no longer necessary. Whether it’s standing with the marginalized, launching a nonprofit, providing access to health care that serves the whole person, or protecting our common home by leading research in sustainability, Rockhurst students and alumni live out their values every day—on campus, in the community and across the globe.  

In fall 2024, the university was recognized regionally and nationally by U.S. News and World Report, Niche and other publications rankings as an elite university for its graduate and undergraduate programs. The honors include Top 10 Best Regional Universities in the Midwest as well as recognition for Rockhurst’s nursing, business and general education programs. These rankings come as the university has set enrollment records for graduate and transfer students in the fall semester.  

“At Rockhurst, we empower students, faculty and staff to become successful, compassionate and ethical leaders in their professional and personal lives,” said Sandra Cassady, Ph.D., president of Rockhurst University. “The world needs more leaders with the courage to make a difference. Those are the leaders that we are building here, and we are excited for a new opportunity to share what makes Rockhurst so unique with our community here in Kansas City and beyond.”