Advertising and Public Relations Degree

Advertising and Public Relations Degree
- Visit
- Give
- Admissions
- Academics
- Programs
- Student Success
- Bachelor's Programs
- Accounting
- Analytics and Technology
- Applied Mathematics
- Art Minor
- Biochemistry
- Biology
- Biomedical Engineering
- Business Administration (General Concentration)
- Engineering & Computing
- Business Communication
- Department of Mathematics
- Catholic Studies
- Modern Languages
- Chemistry
- Civil Engineering
- Communication
- Communication Sciences and Disorders
- Computer Science
- Corporate Accounting & Finance
- Criminal Justice
- Cybersecurity
- Economics
- Educational Studies
- Electrical Engineering
- Elementary Education
- English
- Environmental Studies
- Exercise Science
- Film Acting Degree
- Film Studies Minor
- Financial Markets & Economic Analysis
- French
- German
- Health Science
- History
- International Business
- International Journalism
- Journalism
- Leadership Development Minor
- Management
- Marketing
- Marketing Analytics
- Materials Science
- Mechanical Engineering
- Medical Humanities Minor
- Medical Laboratory Sciences
- Medical Spanish
- Music
- Nonprofit Leadership
- BSN
- Peace and International Studies
- Philosophy
- Physics
- Physics of Medicine
- Physics Department
- Political Science
- Psychology
- Public Policy
- Public Relations and Advertising
- RN-BSN
- Secondary Education
- Sociology
- Spanish
- Special Education
- Sport Management
- Statistics Minor
- Theatre Arts
- Theology and Religious Studies
- Theology Teaching
- Women, Gender, and Sexuality Studies
- Pre-Dentistry
- Pre-Law
- Pre-Medicine
- Pre-Optometry
- Pre-Pharmacy
- Pre-Physician Assistant
- Pre-Veterinary Medicine
- Graduate
- Online
- Schools
- College of Arts and Sciences
- College of Business, Influence, and Information Analysis
- Saint Luke's™ College of Nursing and Health Sciences
- Academic Support
- Academic Advising
- Aylward-Dunn Learning Center
- Greenlease Library
- Honors Program
- Registrar
- Study Abroad
- Resources
- Academic Integrity
- Center for Service Learning
- Advanced College Credit Program
- Commencement
- Course Schedules
- Institutional Review Board
- University Press
- Humanities
- Communication & Fine Arts
- Campus Life
- Alumni
- Athletics
- About
Program Description
Students in the Public Relations and Advertising major apply and uniquely develop both human communication and mass communication skills with a goal-oriented approach to understanding communication in interpersonal relationships and the media. They are able to integrate their liberal arts knowledge seamlessly with the major, where students take a variety of communication courses to get a well-rounded, purpose-driven experience. In addition, students take upper-level coursework that supplements their knowledge of communication and further develops their skillset.
Many students will complement this major with a second or third major to enhance their academic experience at Rockhurst.
Prospective Students
Learning Outcomes
- Develop communication skills in human and mass communication
- Apply communication to real-life contexts
- Learn and apply communication theory
Course Map
Current Students
Experiences
- Students are encouraged to complete internships while completing their degree. Internships have been completed at places such as:
- Lockton
- Cerner
- FleishmanHillard
- Students work with a local organization for their capstone project, where they identify communication issues and make recommendations to the organization
- Students can participate in the communication speed networking event where they can meet and talk with professionals currently in communication roles
- Dean's Scholar Program: Earn a bachelor's and master's degree in only five years! Learn more about the program here
Outcomes
Communication students in the public relations and advertising program PR jobs like a publicist, communications specialist, and account specialist. Students also pursue advertising jobs such as marketing specialist, account executive, and copywriter.
Students who graduate in advertising and public relations salary around $55,000 per year.
Related Degrees:
Academics
- Programs
- Student Success
- Bachelor's Programs
- Graduate
- Online
- Schools
- College of Arts and Sciences
- College of Business, Influence, and Information Analysis
- Saint Luke's™ College of Nursing and Health Sciences
- Academic Support
- Academic Advising
- Aylward-Dunn Learning Center
- Greenlease Library
- Honors Program
- Registrar
- Study Abroad
- Resources
- Academic Integrity
- Center for Service Learning
- Advanced College Credit Program
- Commencement
- Course Schedules
- Institutional Review Board
- University Press
- Humanities
- Communication & Fine Arts