Advertising and Public Relations Degree
Advertising and Public Relations Degree
Program Description
Students in the Public Relations and Advertising major apply and uniquely develop both human communication and mass communication skills with a goal-oriented approach to understanding communication in interpersonal relationships and the media. They are able to integrate their liberal arts knowledge seamlessly with the major, where students take a variety of communication courses to get a well-rounded, purpose-driven experience. In addition, students take upper-level coursework that supplements their knowledge of communication and further develops their skillset.
Many students will complement this major with a second or third major to enhance their academic experience at Rockhurst.
Learning Outcomes
- Develop communication skills in human and mass communication
- Apply communication to real-life contexts
- Learn and apply communication theory
Course Map
Experiences
- Students are encouraged to complete internships while completing their degree. Internships have been completed at places such as:
- Lockton
- Cerner
- FleishmanHillard
- Students work with a local organization for their capstone project, where they identify communication issues and make recommendations to the organization
- Students can participate in the communication speed networking event where they can meet and talk with professionals currently in communication roles
- Dean's Scholar Program: Earn a bachelor's and master's degree in only five years! Learn more about the program here
Outcomes
Communication students in the public relations and advertising program PR jobs like a publicist, communications specialist, and account specialist. Students also pursue advertising jobs such as marketing specialist, account executive, and copywriter.
Students who graduate in advertising and public relations salary around $55,000 per year.
