Headshot
Macy Burkett Marketing
Degrees
Doctor of Philosophy in Journalism & Mass Communication, University of Kansas, 2025
Master of Science in Digital Content Strategy, University of Kansas, 2020
Bachelor of Science in Apparel & Textiles, Kansas State University, 2018
Bachelor of Music in Vocal Performance, Kansas State University, 2018
Professional Experience
Research Coordinator, KU Center for Digital Inclusion, 2025 - 2026
Graduate Research Assistant, KU Center for Digital Inclusion, 2023 - 2025
Graduate Teaching Assistant, KU School of Business, 2022 - 2023
Marketing Coordinator, KU Recreation Services, 2019 - 2022
Social Media Associate, JNA Advertising, 2018 - 2019
Marketing Manager, Savvy Bridal, 2016 - 2018
Professional Licensures and Certifications
Graduate Certificate in Women's, Gender, & Sexuality Studies, University of Kansas, 2024
Graduate Certificate in Data Interpretation & Communication, University of Kansas, 2020
Graduate Certificate in Social Media Strategy, University of Kansas, 2020
Publications
Book chapters: Burkett, K. M. (2025). Christian lifestyle creators and their influence on single women, newlyweds, and new mothers. In Harp, D., Bachmann, & Loke, J. (Eds.), Handbook on Gender and Digital Media.
Research
Burkett, K. M. (in press). Attracting young audiences on X: A discourse analysis of Christian media outlets’ X pages. Journal of Religion, Media and Digital Culture.
Seo, H., Burkett, K. M., Morales, O. L., Rossel, J., Liu, H., Hossain, B., and Muzhingi, S. (2026). Countering misinformation about prenatal Tylenol use and autism: a study of U.S. women's intentions and determinants. Frontiers in Communication, 11:1895866. doi: 10.3389/fcomm.2026.1895866
Seo, H., Burkett, K.M., Morales, O. L., Izhar, N., Chaif, R. H., Coelho, M. B., Ha, H., Jona, B., Iqbal, A., & Doyle, T. (2025). Between likes and lies: how teenage girls navigate online health information. Frontiers in Communication, 10:1692428. doi: 10.3389/fcomm.2025.1692428
Burkett, K. M. (2025). Generation Z and faith: A thematic analysis of #AsburyRevival TikTok content. Critical Research on Religion, 13(2), 204–221.
Diwanji, V. S., Nguyen, N., Coelho, Burkett, K. M., Chaif, R. H., & Okocha, M. U. (2025). Pride, not prejudice: A cross-cultural big data analysis of consumer reactions to rainbow-washing in advertising. International Journal of Advertising, 1–28. https://doi.org/10.1080/02650487.2025.2477405
Seo, H., Burkett, K. M., Okocha, M., Ha, H., Chaif, R., Izhar, N., Coelho, M., Jona, B., & Iqbal, A. (2025). Social media activism and women’s health: Endometriosis awareness and support. Digital Health, 11, 1-12.
Seo, H., da Silva, M., Jona, B., Iqbal, A., Burkett, K. M., Khan, H. & Urbina Carreno, A. (2025). Comparative analysis of AI attitudes among JMC students in Brazil and the US: A mixed-methods approach. Online Media and Global Communication. https://doi.org/10.1515/omgc-2024-0060
Burkett, K. M. (2024). Purity culture on YouTube: Selling heteronormative patriarchy as God’s design. Journalism & Mass Communication Quarterly. https://doi.org/10.1177/10776990241296462
Silva, F., Baines, A., Seo, H., Burkett, K. M., Chaif, R., Izhar, N., & Unzueta, V. (2024). Facebook social support groups on diabetes: A comparative analysis of the Brazilian and U.S. experience. International Communication Research Journal, 59(1), 46-66.
Awards
Postdoctoral Research Fellowship, KU Center for Digital Inclusion, 2025 - 2026
Recipient of the First Place Top Faculty/Student Paper Award from the Commission on the Status of Women, Annual Association for Education in Journalism and Mass Communication conference, San Francisco, CA, 2025
Graduate Research Assistantship, KU Center for Digital Inclusion National Science Foundation and Ewing Marion Kauffman Foundation-funded project offering technology education for marginalized populations, 2023 - 2025
Recipient of the First Place Top Faculty Paper Award from the Commission on the Status of Women, Annual Association for Education in Journalism and Mass Communication conference, San Francisco, CA, 2025
University of Kansas Institute for Policy & Social Research Doctoral Research Fellow, 2024 - 2025
Recipient of the William Allen White Foundation Scholarship for Graduate Students, value of $1,500, University of Kansas, 2024 - 2025
Recipient of the Major John Michael Wertz Scholarship, value of $2,000, University of Kansas, 2023 - 2024
Recipient of the Second Place Top Faculty/Student Paper Award from the Commission on the Status of Women, Annual Association for Education in Journalism and Mass Communication conference, Philadelphia, PA, 2024
Recipient of the Third Place Top Student Paper Award from the Commission of the Status of Women, Annual Association for Education in Journalism and Mass Communication conference, Washington, D.C., 2023
Recipient of the First Place Top Faculty/Student Paper Award from the Latin American Communication Research and Researchers, Annual Association for Education in Journalism and Mass Communication conference, Washington D.C., 2023
Recipient of the Graduate Student Leader Award from the William Allen White School of Journalism and Mass Communications, University of Kansas, 2023
Biography
Learn more about my teaching and research at kmacyburkett.com.