Advertising and Public Relations Degree
Program Description
Students in the Public Relations and Advertising major apply and uniquely develop both human communication and mass communication skills with a goal-oriented approach to understanding communication in interpersonal relationships and the media. They are able to integrate their liberal arts knowledge seamlessly with the major, where students take a variety of communication courses to get a well-rounded, purpose-driven experience. In addition, students take upper-level coursework that supplements their knowledge of communication and further develops their skillset.
Many students will complement this major with a second or third major to enhance their academic experience at Rockhurst.
Learning Outcomes
- Develop communication skills in human and mass communication
- Apply communication to real-life contexts
- Learn and apply communication theory
Experiences
- Students are encouraged to complete internships while completing their degree. Internships have been completed at places such as:
- Lockton
- Cerner
- FleishmanHillard
- Students work with a local organization for their capstone project, where they identify communication issues and make recommendations to the organization
- Students can participate in the communication speed networking event where they can meet and talk with professionals currently in communication roles
- Dean's Scholar Program: Earn a bachelor's and master's degree in only five years! Learn more about the program here
Outcomes
Communication students in the strategic communication track pursue careers in:
- Education
- Public relations
- Advertising
- Law
