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Advertising and Public Relations Degree

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Advertising and Public Relations Degree

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Program Description 

Students in the Public Relations and Advertising major apply and uniquely develop both human communication and mass communication skills with a goal-oriented approach to understanding communication in interpersonal relationships and the media. They are able to integrate their liberal arts knowledge seamlessly with the major, where students take a variety of communication courses to get a well-rounded, purpose-driven experience. In addition, students take upper-level coursework that supplements their knowledge of communication and further develops their skillset. 

Many students will complement this major with a second or third major to enhance their academic experience at Rockhurst.

 

Learning Outcomes 

  • Develop communication skills in human and mass communication 
  • Apply communication to real-life contexts 
  • Learn and apply communication theory

Course Map 

Public Relations and Advertising, B.A.

Communication Minor

Journalism Minor

Prospective Students 

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Current Students 

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Experiences 

  • Students are encouraged to complete internships while completing their degree. Internships have been completed at places such as:  
    • Lockton 
    • Cerner 
    • FleishmanHillard 
  • Students work with a local organization for their capstone project, where they identify communication issues and make recommendations to the organization
  • Students can participate in the communication speed networking event where they can meet and talk with professionals currently in communication roles
  • Dean's Scholar Program: Earn a bachelor's and master's degree in only five years! Learn more about the program here

Outcomes 

Communication students in the public relations and advertising program PR jobs like a publicist, communications specialist, and account specialist. Students also pursue advertising jobs such as marketing specialist, account executive, and copywriter.

Students who graduate in advertising and public relations salary around $55,000 per year.

Bachelor's Programs

  • Analytics and Technology
  • Business Administration
  • Communication
    • Business Communication
    • Public Relations and Advertising
    • Rockhurst Advantage
    • Student Learning Outcomes
    • Faculty
    • Contact Us
  • Economics
  • Leadership Development Minor
  • Nonprofit Leadership
  • Public Policy
  • Sport Management
  • Faculty
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816-501-4000
info@rockhurst.edu
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