Rockhurst Visual Identity


Rockhurst University and its constituents take great pride in the images of the university. The logo was established following extensive study and consultation. It is a simple, elegant symbol that properly communicates our name and Jesuit heritage. It will continue to gain recognition through frequent and consistent use.

The importance of maintaining a strong brand is paramount. A cohesive and uniform visual identity reflects on the university and creates brand awareness and recognition.

With this in mind, we ask all constituents to maintain respect for the university’s visual identity. The university makes available variations of the university logo and the athletics logo to constituents with the trust and understanding that the images will be used in the appropriate manner. Resizing is the only allowable change of the provided images. The guidelines below were created to ensure proper use of university images, but are not meant to be all-inclusive.

• The configurations of logos and text provided are the only approved variations of the university’s logos. Do not change or manipulate elements of the images.
• Do not manipulate text or font.
• Do not create color variations.
• Make sure to maintain the proportions of the images while resizing; do not stretch or distort the images.
• Do not apply graphic elements that could diminish or obscure the appearance of the image.

If you have any questions, contact the Public Relations and Marketing Office at (816) 501-4895 or e-mail webmaster@rockhurst.edu. We will be happy to assist you.

You must agree to these terms before continuing.

How do I order new stationery & business cards?
For letterhead and business cards, see your department’s administrative assistant.

Can anyone purchase business cards?
Official Rockhurst stationery and business cards are intended for Rockhurst employees. Orders can be billed to departments or individual Rockhurst faculty or staff members.

Can I use the seal?
The Rockhurst University seal is only used on official academic documents, such as diplomas, certificates, the university catalog, and materials produced for the President's Office.

Can we continue to use our own logo?
Rockhurst’s visual identity was designed to meet the communication needs of all units and to stop the proliferation of disparate unit identities.  Therefore, it should replace all former unit logos and identities. Special events and activities should be promoted using the visual identity elements.