Wenbin Sun earned a Ph.D. in business administration with a minor in marketing and a Master of Business degree from the University of Mississippi. He also obtained a master's in international business and economics from Stockholm School of Economics in Sweden.
His primary teaching focus is marketing strategy, international marketing, marketing research and global business.
Sun's research interests lie in marketing strategies, capabilities and their impact on firm performance, the interface between marketing and finance and corporate social responsibility and its impact on firm stakeholders.
American Marketing Association and INFORMS Society for Marketing Science are organizations in which Sun is a member. He was also awarded the Helzberg School of Management Dean's summer research grant in 2011.