Helzberg for Healthcare present Kent Seltman and Dr. Mark LaneyConway Hall, Room 103
Friday, October 19, 2012 @ 11:30 a.m. - 2 p.m.
The American Marketing Association KC Healthcare Special Interest Group and Rockhurst's Helzberg for Health partner to host Kent Seltman, Mayo Clinic Marketing Division Chair Emeritus, and Dr. Mark Laney, President & CEO of Heartland Health–Saint Joseph MO.
Kent Seltman, co-author of Management Lessons from Mayo Clinic: Inside One of the World’s Most Admired Service Organizations, will review insights from his book. Dr. Mark Laney will discuss Heartland’s move to more outpatient holistic focus in order to build the system of the future. Seltman will also explain how Mayo Clinic implements and maintains customer expectations, adheres to its brand management system and executes Mayo’s care model to meet patient service needs. Laney will speak briefly about Heartland current and future branding strategy. All KC area healthcare students and professionals are invited to attend.
RSVP required. Registration for AMA of KC member - $ 5; non-member - $ 15; Rockhurst University student - free.
11:30 a.m. - Noon Light lunch provided by Emerge, Lionshare Marketing and Rockhurst University
Noon-1 p.m. Kent Seltman presentation
1-2 p.m. Dr. Mark Laney presentation
For details contact Jim Dockins, Ed.D, at 816-501-4200.
Calendars: Helzberg School of Management