Brand Guidelines

Welcome to the RU Brand Identity Page

Here you’ll find everything you need to know about Rockhurst University’s brand identity. The new brand identity guidelines were designed with YOU in mind. From our positioning statement to unique brand voice to logo standards and new color palettes, you’ll have the tools and information you need to create communications that are “on brand.”

Our goal as a university is to communicate our message in a compelling and consistent manner. When you explore the new brand identity guidelines below, your questions about how to tell the Rockhurst story – whether it be through face-to-face conversations, online communications or our visual representations – will be answered.

"The visual representations of the Rockhurst University brand reflect the work each of us does every day. By showcasing a clear, cohesive brand, we instill confidence in potential students, donors, alumni, partners and other stakeholders." 
– Rev. Thomas B. Curran, S.J., President

If you have any questions about the brand identity guidelines, please contact the Office of
Public Relations and Marketing at 816-501-4895. 

See how you can help promote the RU brand.

Additional tools and information 

To order new business cards, stationery and envelopes, visit

To create a new university email signature, download these step-by-step instructions (PDF)

For more resources, such as electronic letterhead and PowerPoint templates, visit the Rockhurst intranet, navigate to Public Relations & Marketing and select Services & Resources.