Brand Guidelines

Welcome to the RU Brand Identity Page

Here you’ll find everything you need to know about Rockhurst University’s brand identity. The new brand identity guidelines were designed with YOU in mind. From our positioning statement to unique brand voice to logo standards and new color palettes, you’ll have the tools and information you need to create communications that are “on brand.”

Our goal as a university is to communicate our message in a compelling and consistent manner. When you explore the new brand identity guidelines below, your questions about how to tell the Rockhurst story – whether it be through face-to-face conversations, online communications or our visual representations – will be answered.

"The visual representations of the Rockhurst University brand reflect the work each of us does every day. By showcasing a clear, cohesive brand, we instill confidence in potential students, donors, alumni, partners and other stakeholders." 
– Rev. Thomas B. Curran, President

If you have any questions about the brand identity guidelines, please contact the Office of
Public Relations and Marketing at 816-501-4895. 

brand guidelines


See how you can help promote the RU brand.

Additional tools and information 

To order new business cards, stationery and envelopes, visit

In an effort to support the university’s sustainability efforts, we ask that you exhaust your current supply of business cards, stationery and envelopes before ordering the new design. Note: Our objective is to phase out all communication materials bearing the old university logo over the 2012-2013 academic year.

Download step-by-steps instructions (PDF) on how to create your new university email signature. The Office of Public Relations and Marketing requests that all employees use one of the recommended email signature applications shown on this Computer Services site page.

Download new PowerPoint templates here.

Download new electronic letterhead templates here.

Please check back frequently as new materials will be made available in the coming months. If you have any questions about the new brand materials, please contact the Office of Public Relations and Marketing at 816-501-4895.