Why make stock gifts?
When it comes to charitable giving, donating appreciated assets is one of the most tax-wise things you as a donor can do to provide for Rockhurst University.  In addition to receiving an income tax charitable deduction for up to the full fair market value of your gift, you also avoid the capital gains you would have realized if you had sold the asset instead.  Think of it this way: When you contribute cash, you are giving an asset that you have already paid taxes on.  When you give stock, you are giving with pretax assets.  This is a far superior way to give and is a demonstration of good stewardship of your wealth.

Donors should have held assets for one year and a day or longer.

Ways to give securities:
The Rockhurst University broker is Scott Fitzgerald with Merrill Lynch, available at (816) 932-9710.  Although it is not necessary to call him about the transfer, sometimes it does help if he is aware of upcoming activity. It is important that you or your broker notify us via FAX, letter or telephone that the gift is being electronically transferred into our account, as the stock transfer will arrive without identification. We will not be able to provide you with a receipt for tax purposes without this information.

Appreciated securities may also be used to fund gift plans that provide payments for life, such as charitable gift annuities and charitable remainder trusts. 

Contact Thomas J. Audley at (816) 501–4551 or thomas.audley@rockhurst.edu.